Kelompok Usaha Kecil Pembibitan Tanaman Bunga di Banyuurip Gresik

Authors

  • Dyah Rini Prihastuty Universitas 17 Agustus 1945 Surabaya
  • Sri Rahayuningsih Universitas 17 Agustus 1945 Surabaya

DOI:

https://doi.org/10.61132/pandawa.v1i4.141

Keywords:

Nursery, TTG, Business Management, Promotion

Abstract

The purpose of this Partnership Program for People is to provide Appropriate Technology for Small Businesses engaged in flower plant nursery. The target of this partnership program for the community is business owners in the field of flower plant nursery. The problem faced by flower plant nursery SMEs is the absence of appropriate equipment or technology in supporting flower plant nursery activities, besides that business management practices have not been touched in doing business, for example simple financial painting and promotion through social media. The proposer of the partnership program in the community agreed with partners to procure appropriate technology in the form of water reservoirs in the implementation of flower plant nurseries, in addition to providing training and assistance in business management and promotion. The operation of the water reservoir will facilitate watering of flower plant seedlings, so that productivity increases. The provision of business management training and assistance has also increased its sales turnover, so that the welfare of flower plant nursery SMEs can be better.

References

As’ari, Ahmad Hisyam, 2018, Peran UMKM Terhadap Pertumbuhan Ekonomi Indonesia, htpp://arejayuz.blogspot.com

Don WS, Cherry Hadibroto, 2020, Pembibitan Tanaman Bunga, Jakatra, Gramedia.

Fajrin Rawasiyyah, Aminah Oktavia, Perawatan Taman, 2018, Andi

Hery, 2020, Manajemen Usaha Kecil dan Menengah, Yogyakarta, Gava Media

Hieronymus Budi Santoso, Pembibitan Dan Kultur Jaringan Tanaman Hias 2019, SMK.

Terence.A.Shimp, 2019, Komunikasi Pemasaran Terpadu Dalam Periklanan dan Promosi, Jakarta, Salemba Empat

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Published

2023-09-03

How to Cite

Dyah Rini Prihastuty, & Sri Rahayuningsih. (2023). Kelompok Usaha Kecil Pembibitan Tanaman Bunga di Banyuurip Gresik. Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat, 1(4), 26–33. https://doi.org/10.61132/pandawa.v1i4.141

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