Pendampingan Branding dan Kesiapan Usaha Homestay BUMDes Tambong dalam Mendukung Daya Jual Akomodasi

Firda Rachma Amalia; Sandryas Alief Kurniasanti; Inno Cahyaning Tyas; Nurhalimah Nurhalimah

doi:10.61132/pandawa.v4i4.3152

Authors

Firda Rachma Amalia Politeknik Negeri Banyuwangi
Sandryas Alief Kurniasanti Politeknik Negeri Banyuwangi
Inno Cahyaning Tyas Universitas Jember
Nurhalimah Nurhalimah Politeknik Negeri Banyuwangi

DOI:

https://doi.org/10.61132/pandawa.v4i4.3152

Keywords:

Branding, BUMDes Tambong, Homestay, Standard Operating Procedures, Village Tourism

Abstract

The development of village-based tourism accommodation requires business readiness, a strong identity, and consistent service quality. Homestay BUMDes Tambong in Banyuwangi Regency has potential as a supporting facility for village tourism development; however, it still faces several challenges, including limited branding, weak business visual identity, environmental arrangement issues, and the absence of standardized service documentation. This community service program aims to improve the business readiness of Homestay BUMDes Tambong through branding assistance and strengthening operational services. The implementation method involved partner needs identification, direct mentoring, facility improvement, provision of visual identity materials, and preparation of promotional content. The results of the program showed several initial achievements, including the installation of a neon box as the homestay identity marker, photo documentation with foreign guests as promotional material, garden arrangement improvements, and the delivery of Standard Operating Procedure (SOP) documents to the partner. Further activities are directed toward social media management, promotional video production, media publication, and preparation of community service articles. This program provides a foundation for strengthening the business image and improving homestay service readiness as part of sustainable village tourism development.

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