Pengaruh Keterlibatan dalam Fandom terhadap Kepedulian Sosial Anggota Komunitas Seventeen Carat Solo Raya

Lutfhie Amalia; Widya Noventari; Yudi Ariana

doi:10.61132/bima.v4i3.2970

Authors

Lutfhie Amalia Universitas Sebelas Maret
Widya Noventari Universitas Sebelas Maret
Yudi Ariana Universitas Sebelas Maret

DOI:

https://doi.org/10.61132/bima.v4i3.2970

Keywords:

Community, Fandom, Fans, Seventeen, Social Concern

Abstract

This study aims to analyze the effect of fandom engagement on the social concern of members of the Indonesian Seventeen Carat Solo Raya Community. A quantitative approach with a survey method was employed. The sample consisted of 91 community members selected through probability sampling using proportional random sampling. Data were collected through questionnaires distributed via Google Forms and analyzed using descriptive statistics, prerequisite tests, and simple linear regression. The results of the prerequisite tests showed that the data were normally distributed, with a Kolmogorov-Smirnov significance value of 0.786 (>0.05). The linearity test produced a significance value of 0.100 (>0.05), indicating a linear relationship between fandom engagement and social concern. Simple linear regression yielded the equation Y = 51.542 + 0.461X. The t-test showed a t-value of 3.832 with a significance value of 0.000 (<0.05), indicating that fandom engagement had a positive and significant effect on social concern. The regression coefficient of 0.461 indicates that each one-unit increase in fandom engagement was associated with a 0.461-unit increase in social concern. Thus, higher fandom engagement is associated with greater social concern among community members.

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