Strategi Marketing Affiliate Make Up di Desa Mojopilang

Authors

  • Muhammad Faqih Universitas Mayjend Sungkono
  • Sari Indah Lestari Universitas Mayjend Sungkono
  • Khalilia Nur Iswati Universitas Mayjend Sungkono
  • Faizal Bakhri Universitas Mayjend Sungkono
  • Puspita Dwi Ningrum Universitas Mayjend Sungkono
  • Virgiawan Yusuf Candra Universitas Mayjend Sungkono
  • Muhammad Mahrus Ali Matriks Sugiyanto Universitas Mayjend Sungkono
  • Rahardian Adiptya Universitas Mayjend Sungkono
  • Widya Nila Ari Wibowo Universitas Mayjend Sungkono
  • Salsa Billa Nur Laila Universitas Mayjend Sungkono
  • Nikmah Rohmatul Hidayah Universitas Mayjend Sungkono
  • Siska Dyah Alfina Universitas Mayjend Sungkono
  • Nusantara Wau Universitas Mayjend Sungkono
  • Noventa Sabatini Universitas Mayjend Sungkono
  • Rizki Prima Meida Universitas Mayjend Sungkono
  • Rachmad Ifandy Universitas Mayjend Sungkono
  • An-Nisa Nur Hidayah Universitas Mayjend Sungkono
  • Alif Putra Pratama Universitas Mayjend Sungkono
  • Natasya Nur Cahya Farida Universitas Mayjend Sungkono
  • Annisa Aprilliawati Universitas Mayjend Sungkono
  • Muhammad Khoirul Rozikin Universitas Mayjend Sungkono
  • Sofiyana Yasmin Universitas Mayjend Sungkono

DOI:

https://doi.org/10.61132/pandawa.v3i2.1651

Keywords:

Affiliate, Marketing, Social Media

Abstract

This research aims to increase UMKM opportunities in Mojopilang Village. In this increasingly modern and sophisticated era, technology, especially social media, is growing rapidly and making things easier for its users. This is very profitable for looking for business opportunities, one of which is affiliate. This research uses an outreach method which includes training on how to create an affiliate account, mentoring to ensure that the training carried out can be applied, correct make-up procedures to maximize affiliate content, as well as evaluation in the form of questions and answers. This activity was carried out on December 13 2024, involving village communities, especially women and Mayjen Sungkono University students. Initial observation results show that several people in Mojopilang Village have the mindset that if they want to open a business, they must spend capital and have very little knowledge about affiliates. Through this outreach about affiliate make up, it is hoped that the village community, especially women, will understand and be interested in doing affiliate work, especially in the field of make up. The results of this evaluation can be seen from the enthusiasm of the socialization participants who were excited about the material presented and some of them even wanted to try becoming affiliates.

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References

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Noersabila, E. L., Ardiansyah, A., & Witantra, A. P. (2023). Strategi komunikasi pemasaran affiliator Shopee dalam mempromosikan produk. Jurnal Inovasi dan Kreativitas (JIKa), 3(2), 1–12.

Ridha, M., Agustina, R., Setiawan, E., Dewianawati, D., Lukito, H., Sabani, N., & Mubarok, A. (2024). Sosialisasi manajemen berbasis digital bagi pelaku UMKM di Desa Mojopilang, Kecamatan Kemlagi, Kabupaten Mojokerto. Indonesian Journal of Community Dedication, 2(2), 220–227.

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Published

2025-02-03

How to Cite

Muhammad Faqih, Sari Indah Lestari, Khalilia Nur Iswati, Faizal Bakhri, Puspita Dwi Ningrum, Virgiawan Yusuf Candra, … Sofiyana Yasmin. (2025). Strategi Marketing Affiliate Make Up di Desa Mojopilang. Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat, 3(2), 01–10. https://doi.org/10.61132/pandawa.v3i2.1651

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