Penguatan Ekosistem Ekonomi Desa melalui Optimalisasi BumDes “Bina Usaha” Berbasis Teknologi Inovatif dan Manajemen Pemasaran Produk Berkelanjutan di Desa/Kecamatan Cinangka, Kabupaten Serang

Abstract

This Community Service is aimed at supporting the business activities of MSME entrepreneurs through Bumdes Bina Usaha with a focus on innovative technology and sustainable Marketing Management. Innovative technology is applied through the use of simple machines in the production process. Sustainable marketing includes support to expand market access, which initially was only local, to tap into foreign market potential. The foreign market access mentioned is Malaysia. The activities take place from June to October 2026, covering Serang, Banten, Indonesia, and Kuala Lumpur, Malaysia. The business products in this service are centered on making emping from melinjo. There are two final products: ready-to-eat emping (already fried) and raw melinjo. The analysis shows that melinjo production faces challenges in terms of raw material processing and sustainable marketing. The management of raw materials basically depends on production and storage capacity. Melinjo, as the main ingredient for emping, is a seasonal plant, so flexible handling of storage and production processes is needed to follow the melinjo harvest volume. From a marketing perspective, since it is limited to the Serang area, demand is very fluctuating, which hinders business productivity. Through this activity, it is hoped that the business can be sustainable without relying on the local market and be able to handle the complexity of managing raw materials (melinjo).