Mengembangkan Ide Kreatif Penjualan Produk Purun Melalui Digital Marketing
DOI:
https://doi.org/10.61132/pandawa.v2i2.731Keywords:
Developing, Product Sales, Digital MarketingAbstract
One of the businesses that is affected by changes in times and technology is purun crafts . Based on observations, it shows that the biggest problem with the existence of this business is the inability to access the market in a sustainable manner. On the other hand, there is a limited amount of raw materials taken directly from nature in swamp areas that have been converted into housing, and a limited number of craftsmen. Other problems are related to the availability of skilled labor, product durability and the involvement of creativity in producing the product.
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