Representasi Bencana Banjir di Aceh dalam Narasi YouTube Mata Najwa: Perspektif Analisis Wacana Kritis Ruth Wodak

Abstract

This article examines how the Aceh floods are portrayed in the YouTube video Mata Najwa through Najwa Shihab's interview with the Governor of Aceh (Mualim). This research uses the Critical Discourse Analysis (CDA) approach popularized by Ruth Wodak, which emphasizes the relationship between language, power, and the existing socio-political context. The data used in this study are dialogue transcripts taken from five YouTube video clips as the unit of analysis. The research findings indicate that the disaster narrative is constructed through linguistic techniques that emphasize the emergency situation, the importance of leadership, moral responsibility, and efforts to legitimize the power of local government in facing the crisis. The choice of words used tends to be emotional, religious, and persuasive, thus not only conveying information but also shaping the audience's views and empathy. Thus, the resulting discourse has a significant contribution in influencing public perceptions of the disaster and the parties involved.