Mengubah Keterlibatan Media Sosial menjadi Tindakan Kewirausahaan: Peran Pemberdayaan Digital bagi Orang Tua dan Wali

Suwanto Suwanto; Lies Hendrawan Krisnawati; Titis Tilam Sari

doi:10.61132/pandawa.v4i4.3103

Authors

Suwanto Suwanto STIE Bhakti Pembangunan
Lies Hendrawan Krisnawati STIE Bhakti Pembangunan
Titis Tilam Sari STIE Bhakti Pembangunan

DOI:

https://doi.org/10.61132/pandawa.v4i4.3103

Keywords:

Digital Entrepreneurship, Digital Literacy, Digital Marketing, Parent Empowerment, Social Media

Abstract

The use of social media by women is still dominated for communication, entertainment, and information consumption, while its potential as a means of digital entrepreneurship has not been utilized optimally. This Community Service activity aims to encourage the transformation of social media use towards entrepreneurial actions through improving digital literacy, marketing skills, and the ability to identify business opportunities. The activity was carried out to parents of PAUD students under the auspices of the Al Ikhlas Mosque Foundation for Education with a participatory approach through interactive lectures, demonstrations, direct practices, discussions, and mentoring. The material included the identification of business potential, the selection of products or services, the use of WhatsApp, Instagram, and TikTok for marketing, the creation of promotional content, and strategies for building interaction with potential consumers. Evaluation was carried out through pre-test, post-test, observation, and assessment of practice results. The results of the activity showed an increase in participants' understanding of the use of social media for productive activities and digital entrepreneurship. Participants were also able to identify business opportunities, choose suitable platforms, and produce simple promotional content. This activity shows that practice-based digital empowerment can encourage changes in the use of social media towards entrepreneurial actions and strengthen women's economic independence.

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