Strategi Pengembangan Usaha Pengrajin Perak yang Terancam Punah di Dusun Bakalan Desa Mojodadi Kecamatan Kemlagi Kabupaten Mojokerto

Sonya Brinda; Selvi Indah Nur Cahyani; Nabilla Aulia Insani; Nanda Apriliani; Aswido Yogameswara; Reny Anda Rista; Savira Zulfa Audina; Aldino Ardiansyah; Avreda Sifa’ul Khasanah; Diah Ayu Sagita Putri; Ristika Febrianti; Roby Ferdian Al-Azhar; Erlangga Wisnu Dewa; Fajar Rizqy Kurniawan; Lilis Eka Nur Farida; M Agung Setiyo Budi; Suryani Kartika Dewi; Fredi Yudha Pratama; Muhammad Rofiqul Hafizah; Danang Nurman Ardiansah; Cyntia Aprilita Gusrinda Putri; Arisky Dwi Wibowo; Mokhammad Syokhibul Musythofa; Egi Fahroji; Achmad Latiful Mubin

doi:10.61132/pandawa.v2i1.519

Authors

Sonya Brinda Universitas Mayjen Sungkono, Mojokerto
Selvi Indah Nur Cahyani Universitas Mayjen Sungkono, Mojokerto
Nabilla Aulia Insani Universitas Mayjen Sungkono, Mojokerto
Nanda Apriliani Universitas Mayjen Sungkono, Mojokerto
Aswido Yogameswara Universitas Mayjen Sungkono, Mojokerto
Reny Anda Rista Universitas Mayjen Sungkono, Mojokerto
Savira Zulfa Audina Universitas Mayjen Sungkono, Mojokerto
Aldino Ardiansyah Universitas Mayjen Sungkono, Mojokerto
Avreda Sifa’ul Khasanah Universitas Mayjen Sungkono, Mojokerto
Diah Ayu Sagita Putri Universitas Mayjen Sungkono, Mojokerto
Ristika Febrianti Universitas Mayjen Sungkono, Mojokerto
Roby Ferdian Al-Azhar Universitas Mayjen Sungkono, Mojokerto
Erlangga Wisnu Dewa Universitas Mayjen Sungkono, Mojokerto
Fajar Rizqy Kurniawan Universitas Mayjen Sungkono, Mojokerto
Lilis Eka Nur Farida Universitas Mayjen Sungkono, Mojokerto
M Agung Setiyo Budi Universitas Mayjen Sungkono, Mojokerto
Suryani Kartika Dewi Universitas Mayjen Sungkono, Mojokerto
Fredi Yudha Pratama Universitas Mayjen Sungkono, Mojokerto
Muhammad Rofiqul Hafizah Universitas Mayjen Sungkono, Mojokerto
Danang Nurman Ardiansah Universitas Mayjen Sungkono, Mojokerto
Cyntia Aprilita Gusrinda Putri Universitas Mayjen Sungkono, Mojokerto
Arisky Dwi Wibowo Universitas Mayjen Sungkono, Mojokerto
Mokhammad Syokhibul Musythofa Universitas Mayjen Sungkono, Mojokerto
Egi Fahroji Universitas Mayjen Sungkono, Mojokerto
Achmad Latiful Mubin Universitas Mayjen Sungkono, Mojokerto

DOI:

https://doi.org/10.61132/pandawa.v2i1.519

Keywords:

Silver Craftsmen, UMKM

Abstract

This journal examines the development strategies of silver craftsmen businesses in Bakalan, Mojodadi Village, Kemlagi District, Mojokerto, facing the risk of extinction. This Region, initially known as a center for silver craftsmen, now confronts serious challenges due to changes in market trends and modernization. The research aims to analyze the factors causing the threat of extinction and formulate appropriate development strategies. The research methods include surveys, interviews, and qualitative data analysis. The results indicate that factors such as changes in consumer preferences, lack of innovation in design, and insufficient marketing and distribution support have significantly impacted the decline in the performance of silver craftsmen in Mojodadi Village.

References

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