Language Style On Food Advertising On The Internet

Authors

  • Fauziah Nur Sekolah Tinggi Bahasa Asing Persahabatan Internasional Asia
  • Maria Asrani Silalahi Sekolah Tinggi Bahasa Asing Persahabatan Internasional Asia

DOI:

https://doi.org/10.61132/arjuna.v1i5.144

Keywords:

Language, Advertising, Internet

Abstract

The language used in making advertisements must be with the right choice of words and is inviting and can influence many audiences. The language used in making advertisements must be clear, concise, concise and easy to understand. Therefore, it is necessary to choose words, language styles that are unique and attractive to attract the attention of consumers.

Downloads

Download data is not yet available.

References

Arda Sani, Ida Ayu Asri. An Analysis of Figurative Language of Slogan Biscuit Used in Commercial Media. Diss. UNIVERSITAS BUMIGORA, 2022.

Heryono, Heri. "Slogan Language Styles On Fast Food Advertising." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12.8 (2021): 1298-1303.

Suhendar, Megantari. "PEMBUATAN PROFIL DESA GUNUNGLEUTIK BERBASIS WEB." J-SIKA| Jurnal Sistem Informasi Karya Anak Bangsa 2.02 (2020): 11-16.

Meluzzi, Chiara, and Silvia Balsamo. "The language of food and wine tourism on the web." (2021): 1-11.

Ida Zuraida Supri. “LANGUAGE STYLES OF ADVERTISEMENT IN FAST FOOD COMPANY SLOGANS: SOCIOLINGUISTIC STUDY”. September 2020 292-301

Nia Tenia, Rahmat Saripudin.” ANALYSIS DICTION AND ANAPHORA LANGUAGE STYLE IN UNILEVER INDONESIA PRODUCT ADVERTISEMENT ON TELEVISION”. January 2019

Badratullaihi” ANALISIS GAYA BAHASA IKLAN MINUMAN TEH DAN SUSU DI STASIUN TELEVISI SCTV”. Universitas Muhammadiyah Mataram, 2021

Vita Nirmala “Language Style in Commercial Advertising on Television” Desember 2020.

Bab, I. I. (2018). Landasan Teori. Avalaibe from: http://elib. unikom. ac. id/files/disk1/452/jbptunikompp-gdlharkaputra-22572-2-unikom_hi. pdf.

Elliott, Charlene, Emily Truman, and Sylvia Aponte-Hao. "Food marketing to teenagers: examining the power and platforms of food and beverage marketing in Canada." Appetite 173 (2022): 105999.

Greene, T., Seet, C., Barrio, A. R., McIntyre, D., Kelly, B., & Bragg, M. A. (2022). Brands with personalities–good for businesses, but bad for public health? A content analysis of how food and beverage brands personify themselves on Twitter. Public health nutrition, 25(1), 51-60.

Arisdayanti, Cici. "Analisis Gaya Bahasa pada Iklan Layanan Masyarakat Di Instagram pada Masa Pandemi Covid-19." Jurnal Idiomatik 4.2 (2021): 39-45.

Abdillah, Dicky. ANALYSIS OF DICTION AND LANGUAGE STYLE OF COMMERCIAL ADVERTISEMENT IN THE JAKARTA POST. Diss. UNIMUS, 2020.

Muthmainnah, Ulil Inayah. "Language Style of English Commercial Advertisement on Television." PhD diss., Universitas Islam Negeri Alauddin Makassar, 2016.

SHERLY, W.P.A.P. “Persuasion Techniques of Advertisements in Oriflame's Catalogue”. DEPARTMENT OF ENGLISH LITERATURE ASIA INTERNATIONAL FRIENDSHIP COLLEGE OF FOREIGN LANGUAGES. MEDAN. 2021

Downloads

Published

2023-09-04

How to Cite

Fauziah Nur, & Maria Asrani Silalahi. (2023). Language Style On Food Advertising On The Internet. Jurnal Arjuna : Publikasi Ilmu Pendidikan, Bahasa Dan Matematika, 1(5), 30–42. https://doi.org/10.61132/arjuna.v1i5.144

Similar Articles

1 2 3 4 > >> 

You may also start an advanced similarity search for this article.