Pendampingan Digitalisasi UMKM melalui Optimalisasi Google Maps dan QRIS bagi Pelaku Usaha di Desa Pantai Gemi, Kabupaten Langkat

Abstract

Digitalization is an important strategy for enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs); however, MSMEs in rural areas still face limited digital literacy in marketing and payment systems. This community service program aimed to describe the implementation of MSME digitalization assistance through the optimization of Google Maps and the Quick Response Code Indonesian Standard (QRIS) in Pantai Gemi Village, Langkat Regency, and to identify the benefits and obstacles faced by business owners. The program was carried out during the Community Service Program (KKN) with 15 MSME owners operating grocery stores, food businesses, repair shops, and barbershops. A descriptive qualitative method was employed, with data collected through observation, interviews, and documentation, and analyzed using the Miles and Huberman model. The results show that all 15 targeted MSMEs were successfully registered on Google Maps, making their business locations easier to find for local residents and visitors from outside the village, whereas QRIS was successfully established for only 1 of the 15 MSMEs. The low QRIS adoption was caused by the lack of a Business Identification Number (NIB) and bank accounts, limited digital literacy, concerns about digital transaction risks, and the community's strong preference for cash transactions. Overall, MSME owners responded positively, particularly to Google Maps. These findings indicate that the adoption of digital innovations depends on procedural simplicity and the readiness of business owners' resources, so QRIS assistance requires continuous follow-up activities.